July 7, 2010

Today was a very busy day At the Candy Store. We went over the new products for the year and I started typing out a media fact sheet for the different items for the year, target audiences, and what ideas and outposts should there be the reach the personal persona for each product. I also was able to try some one the new products as I have posted pictures of them to this blog. I will create a press release for these two new products, the chocolate covered oranges and the multicolored lollypops that will be featured in July. After doing all this I will come up with the actual marketing products to reach the target audience and then hopefully calculate the evaluations to see how the campaign and advertising went.

July 6,2010

Today I came in and had to edit some of the photos for the web page that needed to be cropped more. I also contacted some of the businesses that buys from the company wholesale and let them know about the web site. I worked on the web site some: getting the flow of the web site looking uniform and also editing the HTMLs and also working on the marketing aspects to the web site. I also looked at some other candy web sites to try and learn some things about developing a web site with a cart. It was pretty interesting to learn about web sites and really hard to talk with certain companies as I have not learned but a small amount about the candy world. It was a pretty good day though as I learned allot of things about online based business. The picture in this blog is one that I took of the caramels in the candy store.