July 7, 2010

Today was a very busy day At the Candy Store. We went over the new products for the year and I started typing out a media fact sheet for the different items for the year, target audiences, and what ideas and outposts should there be the reach the personal persona for each product. I also was able to try some one the new products as I have posted pictures of them to this blog. I will create a press release for these two new products, the chocolate covered oranges and the multicolored lollypops that will be featured in July. After doing all this I will come up with the actual marketing products to reach the target audience and then hopefully calculate the evaluations to see how the campaign and advertising went.

July 6,2010

Today I came in and had to edit some of the photos for the web page that needed to be cropped more. I also contacted some of the businesses that buys from the company wholesale and let them know about the web site. I worked on the web site some: getting the flow of the web site looking uniform and also editing the HTMLs and also working on the marketing aspects to the web site. I also looked at some other candy web sites to try and learn some things about developing a web site with a cart. It was pretty interesting to learn about web sites and really hard to talk with certain companies as I have not learned but a small amount about the candy world. It was a pretty good day though as I learned allot of things about online based business. The picture in this blog is one that I took of the caramels in the candy store.

July 1,2010

Today I took new pictures of the new summer products for the store and uploaded them to edit. I also helped in the store and started writing a new press release for all the new products that are being introduced. I also helped the company continue to branch out its recognition by contacting some schools in the areas and letting them know about the candy store and all the info about it. It was interesting to learn how many schools are interested in allergen free companies now that more and more children have food allergies. This picture in the blog was some fresh all natural gluten free marshmallows and they were delicious. I learned how they are made and what all goes into making the candy without the other ingredients and it is complicated. I think I learned today that this candy is more expensive but the true quality is what makes the few more dollars worth it and I have grown a positive attitude working for a company that contributed in such a positive way.

June 28,2010

Today I came in to a very busy store as there were many people picking up there candies for the 4th of July weekend. Needless to say, there was allot to do in the store marketing wise I printed out a list of marketing strategies and wrote up a bulleted list of ideas from customers.





So, today was pretty much a customer day where I listened to feedback from the customer and came up with some improvements the store could make.

June 25,2010

Today was another filing day. I was helping my supervisor go through all the files for the store which was very time consumer because each article and document for the store had to be sorted and also typed up in the proper format just incase they needed to be used in the future. We did this all day pretty much and I was able to work on my internet skills and also learning how to type and format certain types of works like a spread sheet, bullet sheets for certain information, grouped many press releases, and also learned how to edit some things to make them more precise and to the point. (wordy things in PR are not very productive. I learned that today along with many useful tips for creating documents.

June 23,2010

Today was a huge organization day.I was in charge of getting all the products written down and make a flow sheet with all the details of the products to be put on the website. This took pretty much all day as I had to type in all the info about the candy on each individual peace of candy and make sure they had the right ingredients in them so people could know what candy had what in them. This was a very big step in finalizing the web site.

June 21, 2010

Today was also a great day at Indie candy. We talked about product placement marketing for products and the personal personas and who the candy was targeted towards on a more personal level. The whole day today I was looking at websites and getting contacts and ideas for different candy ideas and how to make the candy appealing to certain people. I learned about researching and how to research on a more specific and detailed level and also learned about many good websites to look certain things on. It was and interesting time researching even-though I learned that it does take a really long time. I also worked on logos for the company.